About MAT Group

About
MAT Group

Who we are?

MAT Group is a Marketing & Communication Agency established in 2020. MAT stands for Marketing Accelerates Transformation — our core philosophy in every project.

With over four years in the industry, we have provided full-service Marketing – Communications – Branding for multinational corporations and Vietnam’s Top 500 largest companies (VNR500).

Our Philosophy

Marketing

Accelerates

Transformation

Marketing speeds up transformation

Marketing

Accelerates

Transformation

Marketing speeds up transformation

We believe that:

  • The world is changing fast, a transformation mindset driven by deep market insights is the key to long-term success.
  • Businesses should start by understanding their customers, then develop products, technology, and other things based on their needs.
  • A strong brand is built through great and consistent experiences. Brands are built through experiences—strong brands are those that deliver exceptional and consistent experiences.

That’s why we provide comprehensive marketing solutions, bridging the gap between the market and innovation across industries to accelerate business transformation.

Our Services

MAT Group delivers end-to-end solutions, including market research, strategic consulting, campaign planning, and execution of multi-platform branding and performance marketing. Our approach ensures tight project management and seamless collaboration among industry experts.

Branding Strategy & Design

  • Market Research
  • Brand Positioning Strategy
  • Brand Architecture Strategy
  • Brand Identity Design

Integrated Marketing & Communications

IMC Campaigns

  • Media Landscape Research
  • IMC Strategy & Planning
  • IMC Campaign Execution
  • Performance Measurement & Reporting

Performance Marketing

  • Social Media Management
  • E-Commerce Operations
  • Multi-Channel Advertising
  • Livestream Sales
  • Search Engine Optimization (SEO)

Media production

  • Brand Photography
  • Product Photography
  • TVC & Video Production
  • Podcast Production
  • Radio Production

Event organization

  • Year-end Parties & Corporate Anniversaries
  • Launching Events, Press Conferences, Announcements
  • Conferences, Seminars, Exhibitions (MICE)
  • Brand Activation
  • Webinars

Public Relations (PR) Management

  • PR Articles & Press Booking
  • Influencer Marketing
  • Community Building

TV, Radio & OOH Ads Management

  • TV Advertising Management
  • Radio Advertising Management
  • OOH (Out-of-Home) Advertising Management

Our Valued Clients

Our Valued Clients